‘WhatsApp Business’ App Now Available in India

After announcing WhatsApp Business just a few days ago for markets like Indonesia, Italy, Mexico, UK and the United States, WhatsApp Business app is finally available in India. This is an Android app which is free to download, and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.

The new app, available on Google Play Store, will make it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them. Unlike the original WhatsApp app, the business-centric offering allows businesses to create their own profiles with information such as business description, email, or store addresses, and website. It also provides smart messaging tools to let businesses use quick replies and give fast answers to frequently asked questions. The app also has options to send greetings messages to new customers and set away messages when the companies are busy. Further, there are metrics such as the number of messages read and WhatsApp Web support to let companies send and receive messages directly through a desktop.

As we mentioned above, this platform is reserved for small businesses so it will only come handy if you own such business that caters to the segment. If you are living in India and running a small business, you can give it a try because WhatsApp Business app comes with a decent set of features.